/* ==========================================================================
   AD-VISORY.COM — Bold / High-Energy Direct Response Theme
   ========================================================================== */

:root {
  --bg:        #0B0E14;   /* near-black base */
  --bg-2:      #11151F;   /* raised panels */
  --bg-3:      #171C28;   /* cards */
  --ink:       #F5F7FA;   /* primary text */
  --ink-soft:  #A7B0C0;   /* secondary text */
  --ink-dim:   #6B7488;   /* muted */
  --brand:     #FF5A1F;   /* electric orange (primary) */
  --brand-2:   #FF8A00;   /* amber */
  --accent:    #16E0B7;   /* electric mint (secondary) */
  --accent-2:  #38BDF8;   /* sky */
  --line:      rgba(255,255,255,0.09);
  --line-soft: rgba(255,255,255,0.05);
  --glow:      0 0 40px rgba(255,90,31,0.35);
  --radius:    16px;
  --radius-sm: 10px;
  --maxw:      1180px;
  --font:      'Inter', system-ui, -apple-system, Segoe UI, Roboto, Helvetica, Arial, sans-serif;
  --display:   'Sora', 'Inter', system-ui, sans-serif;
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  font-family: var(--font);
  background: var(--bg);
  color: var(--ink);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
a { color: inherit; text-decoration: none; }
img { max-width: 100%; display: block; }
ul { list-style: none; }

.wrap { width: 100%; max-width: var(--maxw); margin: 0 auto; padding: 0 24px; }
.section { padding: 96px 0; position: relative; }
.section--tight { padding: 64px 0; }

/* ---------- Typography ---------- */
h1, h2, h3, h4 { font-family: var(--display); font-weight: 800; line-height: 1.08; letter-spacing: -0.02em; }
h1 { font-size: clamp(2.4rem, 6vw, 4.4rem); }
h2 { font-size: clamp(1.9rem, 4vw, 3rem); }
h3 { font-size: clamp(1.3rem, 2.4vw, 1.7rem); }
.eyebrow {
  display: inline-flex; align-items: center; gap: 8px;
  font-family: var(--display); font-weight: 700; font-size: 0.8rem;
  letter-spacing: 0.16em; text-transform: uppercase; color: var(--brand);
  padding: 7px 14px; border: 1px solid rgba(255,90,31,0.35);
  border-radius: 100px; background: rgba(255,90,31,0.07);
}
.lead { font-size: clamp(1.05rem, 1.6vw, 1.28rem); color: var(--ink-soft); max-width: 62ch; }
.grad { background: linear-gradient(100deg, var(--brand), var(--brand-2) 55%, var(--accent)); -webkit-background-clip: text; background-clip: text; color: transparent; }
.center { text-align: center; }
.center .lead { margin-left: auto; margin-right: auto; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  font-family: var(--display); font-weight: 700; font-size: 1rem;
  padding: 16px 30px; border-radius: 100px; cursor: pointer;
  border: 1px solid transparent; transition: transform .18s ease, box-shadow .18s ease, background .18s ease;
  white-space: nowrap;
}
.btn--primary {
  background: linear-gradient(100deg, var(--brand), var(--brand-2));
  color: #1a0d04; box-shadow: var(--glow);
}
.btn--primary:hover { transform: translateY(-3px); box-shadow: 0 0 55px rgba(255,90,31,0.55); }
.btn--ghost { background: transparent; color: var(--ink); border-color: var(--line); }
.btn--ghost:hover { border-color: var(--brand); color: var(--brand); transform: translateY(-3px); }
.btn--lg { font-size: 1.08rem; padding: 19px 40px; }
.btn--block { width: 100%; }

/* ---------- Header / Nav ---------- */
.nav {
  position: sticky; top: 0; z-index: 100;
  background: rgba(11,14,20,0.72); backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--line-soft);
}
.nav__inner { display: flex; align-items: center; justify-content: space-between; height: 74px; }
.brand { display: flex; align-items: center; gap: 12px; font-family: var(--display); font-weight: 800; font-size: 1.25rem; letter-spacing: -0.02em; }
.brand__mark {
  width: 38px; height: 38px; border-radius: 10px; display: grid; place-items: center;
  background: linear-gradient(135deg, var(--brand), var(--brand-2)); color: #1a0d04;
  font-weight: 900; font-family: var(--display); font-size: 1.15rem; box-shadow: var(--glow);
}
.brand span.dim { color: var(--brand); }
.brand .logo-svg { display: block; height: 42px; width: auto; }
.footer .brand .logo-svg { height: 52px; }
@media (max-width: 480px) { .brand .logo-svg { height: 34px; } }
.nav__links { display: flex; align-items: center; gap: 30px; }
.nav__links a { font-size: 0.95rem; font-weight: 500; color: var(--ink-soft); transition: color .15s; }
.nav__links a:hover, .nav__links a.active { color: var(--ink); }
.nav__cta { display: flex; align-items: center; gap: 14px; }
.nav__toggle { display: none; background: none; border: none; color: var(--ink); cursor: pointer; }
.nav__toggle svg { width: 28px; height: 28px; }

@media (max-width: 900px) {
  .nav__links, .nav__cta .btn--ghost { display: none; }
  .nav__toggle { display: block; }
  .nav--open .nav__links {
    display: flex; flex-direction: column; align-items: flex-start; gap: 4px;
    position: absolute; top: 74px; left: 0; right: 0; padding: 18px 24px 28px;
    background: var(--bg-2); border-bottom: 1px solid var(--line);
  }
  .nav--open .nav__links a { padding: 12px 0; width: 100%; border-bottom: 1px solid var(--line-soft); font-size: 1.05rem; }
}

/* ---------- Backgrounds / glow ---------- */
.glow-orb { position: absolute; border-radius: 50%; filter: blur(90px); opacity: .5; z-index: 0; pointer-events: none; }
.orb--brand { background: radial-gradient(circle, rgba(255,90,31,0.55), transparent 70%); }
.orb--accent { background: radial-gradient(circle, rgba(22,224,183,0.4), transparent 70%); }
.orb--sky { background: radial-gradient(circle, rgba(56,189,248,0.35), transparent 70%); }
.grid-bg::before {
  content: ""; position: absolute; inset: 0; z-index: 0; pointer-events: none;
  background-image: linear-gradient(var(--line-soft) 1px, transparent 1px), linear-gradient(90deg, var(--line-soft) 1px, transparent 1px);
  background-size: 54px 54px; mask-image: radial-gradient(ellipse at 50% 0%, #000 20%, transparent 72%);
}
.section > .wrap { position: relative; z-index: 1; }

/* ---------- Hero ---------- */
.hero { padding: 92px 0 84px; overflow: hidden; }
.hero__grid { display: grid; grid-template-columns: 1.15fr 0.85fr; gap: 56px; align-items: center; }
.hero h1 { margin-bottom: 22px; }
.hero .lead { margin-bottom: 34px; }
.hero__cta { display: flex; flex-wrap: wrap; gap: 14px; margin-bottom: 30px; }
.hero__proof { display: flex; align-items: center; gap: 18px; flex-wrap: wrap; color: var(--ink-soft); font-size: 0.92rem; }
.avatars { display: flex; }
.avatars span {
  width: 38px; height: 38px; border-radius: 50%; margin-left: -10px; border: 2px solid var(--bg);
  display: grid; place-items: center; font-weight: 700; font-size: 0.85rem; font-family: var(--display); color: #0b0e14;
}
.avatars span:first-child { margin-left: 0; }
.stars { color: var(--brand-2); letter-spacing: 2px; }

.hero__panel {
  background: linear-gradient(160deg, var(--bg-3), var(--bg-2));
  border: 1px solid var(--line); border-radius: 22px; padding: 26px;
  box-shadow: 0 30px 80px rgba(0,0,0,0.5);
}
.hero__panel h4 { font-size: 1rem; color: var(--ink-soft); font-weight: 600; margin-bottom: 18px; letter-spacing: -0.01em; }
@media (max-width: 900px) {
  .hero__grid { grid-template-columns: 1fr; gap: 40px; }
}

/* ---------- Metric strip ---------- */
.metrics { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
.metric { background: var(--bg-2); border: 1px solid var(--line); border-radius: var(--radius); padding: 26px 22px; text-align: center; }
.metric__num { font-family: var(--display); font-weight: 800; font-size: clamp(1.8rem, 3.4vw, 2.6rem); color: var(--ink); letter-spacing: -0.03em; }
.metric__num .grad { display: inline; }
.metric__label { color: var(--ink-soft); font-size: 0.9rem; margin-top: 6px; }
@media (max-width: 720px) { .metrics { grid-template-columns: repeat(2, 1fr); } }

/* ---------- Offer / path cards ---------- */
.paths { display: grid; grid-template-columns: 1fr 1fr; gap: 26px; }
.path {
  position: relative; background: linear-gradient(165deg, var(--bg-3), var(--bg-2));
  border: 1px solid var(--line); border-radius: 20px; padding: 38px 34px; overflow: hidden;
  transition: transform .2s ease, border-color .2s ease;
}
.path:hover { transform: translateY(-6px); border-color: rgba(255,90,31,0.5); }
.path::before { content: ""; position: absolute; top: 0; left: 0; right: 0; height: 4px; background: linear-gradient(90deg, var(--brand), var(--brand-2)); }
.path--b::before { background: linear-gradient(90deg, var(--accent), var(--accent-2)); }
.path__tag { font-family: var(--display); font-weight: 700; font-size: 0.78rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--brand); }
.path--b .path__tag { color: var(--accent); }
.path h3 { margin: 12px 0 14px; }
.path p { color: var(--ink-soft); margin-bottom: 22px; }
.path__list { display: flex; flex-direction: column; gap: 12px; margin-bottom: 30px; }
.path__list li { display: flex; gap: 12px; align-items: flex-start; color: var(--ink); font-size: 0.98rem; }
.path__list li::before { content: "→"; color: var(--brand); font-weight: 800; }
.path--b .path__list li::before { color: var(--accent); }
@media (max-width: 820px) { .paths { grid-template-columns: 1fr; } }

/* ---------- Feature grid ---------- */
.features { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.feature { background: var(--bg-2); border: 1px solid var(--line); border-radius: var(--radius); padding: 30px 26px; transition: border-color .2s, transform .2s; }
.feature:hover { border-color: rgba(255,90,31,0.4); transform: translateY(-4px); }
.feature__ico { width: 50px; height: 50px; border-radius: 12px; display: grid; place-items: center; margin-bottom: 18px; background: rgba(255,90,31,0.12); color: var(--brand); font-size: 1.5rem; }
.feature h3 { font-size: 1.2rem; margin-bottom: 10px; }
.feature p { color: var(--ink-soft); font-size: 0.96rem; }
@media (max-width: 820px) { .features { grid-template-columns: 1fr; } }

/* ---------- Testimonials ---------- */
.tgrid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 26px; }
.tgrid--v { grid-template-columns: repeat(3, 1fr); }
.tcard { background: var(--bg-2); border: 1px solid var(--line); border-radius: 18px; overflow: hidden; transition: border-color .2s, transform .2s; }
.tcard:hover { border-color: rgba(255,90,31,0.4); transform: translateY(-4px); }
.tvideo { position: relative; background: #000; }
.tvideo iframe { border: none; position: absolute; top: 0; left: 0; height: 100%; width: 100%; }
.tcard__body { padding: 22px 24px; }
.tcard__body .stars { display: block; margin-bottom: 10px; font-size: 1rem; }
.tcard__quote { font-size: 1.02rem; color: var(--ink); font-weight: 500; margin-bottom: 12px; }
.tcard__who { color: var(--ink-soft); font-size: 0.9rem; font-weight: 600; }
.tcard__who b { color: var(--brand); }
@media (max-width: 900px) { .tgrid, .tgrid--v { grid-template-columns: 1fr 1fr; } }
@media (max-width: 640px) { .tgrid, .tgrid--v { grid-template-columns: 1fr; } }

/* ---------- Steps ---------- */
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; counter-reset: step; }
.step { background: var(--bg-2); border: 1px solid var(--line); border-radius: var(--radius); padding: 32px 28px; position: relative; }
.step__n { font-family: var(--display); font-weight: 800; font-size: 2.4rem; line-height: 1; color: transparent; -webkit-text-stroke: 1.5px var(--brand); margin-bottom: 14px; }
.step h3 { font-size: 1.22rem; margin-bottom: 10px; }
.step p { color: var(--ink-soft); font-size: 0.96rem; }
@media (max-width: 820px) { .steps { grid-template-columns: 1fr; } }

/* ---------- Split content ---------- */
.split { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: center; }
.split--rev .split__media { order: 2; }
.split__media { background: linear-gradient(160deg, var(--bg-3), var(--bg-2)); border: 1px solid var(--line); border-radius: 20px; padding: 28px; }
.checklist { display: flex; flex-direction: column; gap: 14px; margin-top: 26px; }
.checklist li { display: flex; gap: 14px; align-items: flex-start; color: var(--ink); }
.checklist li .ck { flex: 0 0 auto; width: 26px; height: 26px; border-radius: 50%; background: rgba(22,224,183,0.14); color: var(--accent); display: grid; place-items: center; font-weight: 800; font-size: 0.85rem; margin-top: 2px; }
.checklist li b { display: block; }
.checklist li span.d { color: var(--ink-soft); font-size: 0.94rem; }
@media (max-width: 860px) { .split { grid-template-columns: 1fr; gap: 34px; } .split--rev .split__media { order: 0; } }

/* ---------- CTA band ---------- */
.cta-band { background: linear-gradient(120deg, rgba(255,90,31,0.14), rgba(22,224,183,0.10)); border: 1px solid var(--line); border-radius: 26px; padding: 60px 48px; text-align: center; position: relative; overflow: hidden; }
.cta-band h2 { margin-bottom: 16px; }
.cta-band .lead { margin: 0 auto 30px; }
.cta-band__btns { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }

/* ---------- FAQ ---------- */
.faq { max-width: 820px; margin: 0 auto; }
.faq__item { border-bottom: 1px solid var(--line); }
.faq__q { width: 100%; text-align: left; background: none; border: none; color: var(--ink); font-family: var(--display); font-weight: 700; font-size: 1.12rem; padding: 24px 0; cursor: pointer; display: flex; justify-content: space-between; gap: 20px; align-items: center; }
.faq__q .plus { color: var(--brand); font-size: 1.6rem; line-height: 1; transition: transform .2s; flex: 0 0 auto; }
.faq__item.open .plus { transform: rotate(45deg); }
.faq__a { max-height: 0; overflow: hidden; transition: max-height .3s ease; color: var(--ink-soft); }
.faq__item.open .faq__a { max-height: 320px; }
.faq__a p { padding: 0 0 24px; }

/* ---------- Contact ---------- */
.contact-grid { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: 40px; }
.info-card { background: var(--bg-2); border: 1px solid var(--line); border-radius: var(--radius); padding: 26px; display: flex; gap: 16px; align-items: flex-start; margin-bottom: 16px; }
.info-card .ico { width: 46px; height: 46px; border-radius: 12px; background: rgba(255,90,31,0.12); color: var(--brand); display: grid; place-items: center; font-size: 1.25rem; flex: 0 0 auto; }
.info-card h4 { font-size: 1.05rem; margin-bottom: 4px; }
.info-card p, .info-card a { color: var(--ink-soft); font-size: 0.98rem; }
.info-card a:hover { color: var(--brand); }
.form { background: var(--bg-2); border: 1px solid var(--line); border-radius: var(--radius); padding: 32px; }
.field { margin-bottom: 18px; }
.field label { display: block; font-size: 0.88rem; font-weight: 600; margin-bottom: 8px; color: var(--ink-soft); }
.field input, .field select, .field textarea {
  width: 100%; background: var(--bg); border: 1px solid var(--line); border-radius: 10px;
  padding: 13px 15px; color: var(--ink); font-family: var(--font); font-size: 1rem;
}
.field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--brand); }
.field textarea { min-height: 120px; resize: vertical; }
@media (max-width: 820px) { .contact-grid { grid-template-columns: 1fr; } }

/* ---------- Footer ---------- */
.footer { border-top: 1px solid var(--line); padding: 60px 0 34px; background: var(--bg-2); }
.footer__grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 36px; margin-bottom: 40px; }
.footer p.desc { color: var(--ink-soft); font-size: 0.95rem; margin-top: 16px; max-width: 34ch; }
.footer h5 { font-family: var(--display); font-size: 0.82rem; letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-dim); margin-bottom: 16px; }
.footer ul li { margin-bottom: 10px; }
.footer ul li a { color: var(--ink-soft); font-size: 0.95rem; }
.footer ul li a:hover { color: var(--brand); }
.footer__bottom { border-top: 1px solid var(--line-soft); padding-top: 24px; display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; color: var(--ink-dim); font-size: 0.86rem; }
@media (max-width: 820px) { .footer__grid { grid-template-columns: 1fr 1fr; gap: 28px; } }

/* ---------- Reveal animation ---------- */
.reveal { opacity: 0; transform: translateY(26px); transition: opacity .6s ease, transform .6s ease; }
.reveal.in { opacity: 1; transform: none; }

/* ---------- Founder credibility strip ---------- */
.credstrip {
  background: linear-gradient(120deg, rgba(255,90,31,0.10), rgba(56,189,248,0.08));
  border: 1px solid var(--line); border-radius: 22px; padding: 30px 34px;
  display: grid; grid-template-columns: auto 1px 1fr; gap: 34px; align-items: center;
}
.credstrip--b { background: linear-gradient(120deg, rgba(22,224,183,0.10), rgba(56,189,248,0.09)); }
.credstrip__who { display: flex; flex-direction: column; gap: 6px; min-width: 190px; }
.credstrip__badge {
  display: inline-flex; align-items: center; gap: 8px; align-self: flex-start;
  font-family: var(--display); font-weight: 700; font-size: 0.72rem; letter-spacing: 0.14em;
  text-transform: uppercase; color: var(--brand); padding: 5px 12px; border-radius: 100px;
  border: 1px solid rgba(255,90,31,0.35); background: rgba(255,90,31,0.07);
}
.credstrip--b .credstrip__badge { color: var(--accent); border-color: rgba(22,224,183,0.35); background: rgba(22,224,183,0.07); }
.credstrip__name { font-family: var(--display); font-weight: 800; font-size: 1.35rem; letter-spacing: -0.02em; }
.credstrip__role { color: var(--ink-soft); font-size: 0.9rem; }
.credstrip__divider { background: var(--line); width: 1px; height: 74px; }
.credstrip__stats { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
.credstrip__stat b { display: block; font-family: var(--display); font-weight: 800; font-size: clamp(1.3rem, 2.2vw, 1.7rem); letter-spacing: -0.02em; }
.credstrip__stat span { color: var(--ink-soft); font-size: 0.82rem; line-height: 1.3; display: block; margin-top: 3px; }
@media (max-width: 900px) {
  .credstrip { grid-template-columns: 1fr; gap: 22px; text-align: left; }
  .credstrip__divider { display: none; }
}
@media (max-width: 560px) {
  .credstrip { padding: 24px; }
  .credstrip__stats { grid-template-columns: 1fr 1fr; gap: 18px; }
}

/* ---------- Page hero (inner pages) ---------- */
.phero { padding: 76px 0 56px; position: relative; overflow: hidden; }
.phero .eyebrow { margin-bottom: 20px; }
.phero h1 { margin-bottom: 20px; max-width: 18ch; }
.phero .lead { margin-bottom: 30px; }
.section-head { max-width: 720px; margin: 0 auto 54px; text-align: center; }
.section-head .eyebrow { margin-bottom: 18px; }
.section-head h2 { margin-bottom: 16px; }


/* ---------- Founder photo frame ---------- */
.founder-photo {
  position: relative; border-radius: 22px; overflow: hidden; aspect-ratio: 4 / 5;
  border: 1px solid var(--line); background: linear-gradient(160deg, var(--bg-3), var(--bg-2));
  box-shadow: 0 30px 80px rgba(0,0,0,0.5);
}
.founder-photo img { width: 100%; height: 100%; object-fit: cover; object-position: center 20%; display: block; }
.founder-photo::after { content: ""; position: absolute; inset: 0; pointer-events: none;
  background: linear-gradient(to top, rgba(11,14,20,0.78), rgba(11,14,20,0.05) 45%); }
.founder-photo::before { content: ""; position: absolute; top: 0; left: 0; right: 0; height: 4px; z-index: 3;
  background: linear-gradient(90deg, var(--brand), var(--brand-2)); }
.founder-photo__cap { position: absolute; left: 24px; bottom: 22px; z-index: 4; }
.founder-photo__cap b { display: block; font-family: var(--display); font-weight: 800; font-size: 1.45rem; letter-spacing: -0.02em; }
.founder-photo__cap span { color: var(--ink-soft); font-size: 0.92rem; }
.founder-photo__ph { display: none; }
.founder-photo.is-empty { display: grid; place-items: center; }
.founder-photo.is-empty .founder-photo__ph {
  display: grid; place-items: center; font-family: var(--display); font-weight: 800;
  font-size: 4.5rem; letter-spacing: -0.03em; color: transparent;
  -webkit-text-stroke: 2px var(--brand); }