The ads, the scripts, the $100 deposit close, the AI call center, the exact billing setup. Everything my agency runs on, written down. No course. No webinar. No "strategy call."
Send Me The PlaybookInstant download · $12 todayCosts less than the lunch you'll skip reading it.
My agency reached $4.2 million a month at its peak. And I wrote down exactly how.
Which makes me the odd one out in the "agency growth" industry, where the standard play is collecting $8,000 for masterminds without ever building the agency first. You've probably paid a few of those guys. You know the routine. Weekly Zooms. "Raise your prices." A Slack channel full of people exactly as stuck as you.
I built the agency first. I coach agency owners now because I enjoy it, not because it pays my bills. That order matters, and it changes everything about what you're about to read.
So here's what I did instead. I took the actual operating system my agency runs on, all of it, and wrote it into 40 pages. Not theory. The document my own account managers are trained on.
Then I priced it at twelve dollars.
★★★★★"I got more value from Rich in two weeks than both Sam Ovens and Russell Brunson combined annual masterminds."
KJ Frutier · Denmark
Why $12 and not $997? Because I'm not trying to fund my lifestyle with your money. The agency handled that a long time ago. The playbook is the proof. When it makes you money, some of you will want the affordable software and trainings my agency actually uses to run the machine. That's my angle, and now you know the whole funnel. Kind of refreshing, right?
Get The Playbook · $12B2B ads straight to a booked calendar. Sign clients for under $500 in ad cost, with a $1,000 hard ceiling and the diagnostic chain to fix a broken funnel in minutes.
The longest section, for a reason. Comp plans, the $100 deposit close, the no-show play, the cancellation-save email, and how one AM carries 30 to 50 clients.
Generic campaigns, never branded ones. Clone a proven template in minutes, let AI generate creative and manage the media buying, launch in 48 hours.
Charge $500/month plus $50 to $75 per booked appointment. Every lead called in 60 seconds. Nearly pure margin, and your best retention tool.
Guarantees that close, price anchors that make $4,000/month feel small, and the billing structure that keeps payment processors happy while you earn 5.5 to 6.5% on ad spend.
The 90-day scale plan, the KPI dashboard, and the central office number system — the setup that makes a two-person agency answer like a fifty-person one. Alex Hormozi's Gym Launch runs the identical virtual office and live receptionist stack. Screenshots inside, so you can copy it line for line. Plus 9 word-for-word scripts for closes, saves, upsells, and win-backs.
Fair question. Ask the people who ran it.
★★★★★"If it wasn't for Rich, we may have never scaled our business. He took us from $150K to $3.2M per month with his advice."
Cole Gordon · Scottsdale, AZ
★★★★★"I wasn't making a dime in my agency and Rich helped me scale to $125K per month in 6 months."
JP French · Pacific Beach, CA
And the one that matters if you've been burned by the echo chamber:
★★★★★"I've bought every program and hands down Rich has the best content. It's not just an echo chamber of what all the gurus repeat, it's actually unique and has taken us into the millions."
Warren Ellison · Los Angeles, CA
These folks paid for access to me. You're getting the written system they were taught from, for twelve dollars. I'm aware of how that sounds. The order button is right there anyway.
Get The Playbook · $12"He took us from $150K to $3.2M per month with his advice."
Cole Gordon · Scottsdale, AZ"It's not just an echo chamber of what all the gurus repeat, it's actually unique and has taken us into the millions."
Warren Ellison · Los Angeles, CA"I got more value from Rich in two weeks than both Sam Ovens and Russell Brunson combined annual masterminds."
KJ Frutier · Denmark"I wasn't making a dime in my agency and Rich helped me scale to $125K per month in 6 months."
JP French · Pacific Beach, CA"I'm on my boat because of the business you helped us build. Having access to you is incredible."
Shannon Hostetler · Florida & Bahamas"We 6X'd our business after implementing Rich's strategies in only 2 months."
Juvens B. · Oslo, Norway"We scaled to over $1 million per month with Rich's strategies and he's a really genuine guy, willing to share his time to help others."
Joe Zarate"I got to hang out at Rich's mansion in Malibu and can really see how his strategies will take us to $1 million per month."
David Linda · New Haven, CTThree reasons, stated plainly.
One: a price keeps tire kickers out. Free PDFs get downloaded and die in a folder. Twelve dollars gets read.
Two: I coach agency owners because I enjoy it, not because I need the income. The agency already did its job, $4.2 million a month at its peak. That's the entire reason I can hand you the real system instead of a teaser chapter.
Three: some of you will read it, make money with it, and come looking for the affordable software and trainings my agency actually runs on. I'd rather earn that trust for $12 than charge you $8,000 to find out.
★★★★★"I'm on my boat because of the business you helped us build. Having access to you is incredible."
Shannon Hostetler · Florida & Bahamas
Shannon sent that from the water. I'm not promising you a boat. I'm promising you the same instructions she started with, for the price of a car wash.
No. It's a 40-page written playbook, organized in 9 parts, built like the training document my own account managers learn from. You can read it tonight.
The playbook includes a 90-day plan that starts at zero clients: pick a niche, prove the campaign template, close your first 3 to 5 clients yourself, then systematize and staff. JP French started at zero dollars a month.
The account manager system, the ascension ladder that turns a $3,000 client into a $6,000 to $8,000 client, the AI call center you can bill at $500/month plus per-appointment fees, and the finance section most agencies never think about.
It's niche-agnostic and built for local business clients: solar, roofing, HVAC, remodeling, med spas, you name it. The templates and math work the same; only the offer changes.
Nobody will call you and there's no "application." After you buy, you'll see the affordable software and trainings my agency uses. Take them or don't. The playbook is complete on its own.
Instant download after checkout, plus a copy sent to your email. Read it on your phone if you want.
Instant download · Secure checkout · Nobody will call you