Rich didn't learn lead generation from a course. He built it in the trenches — scaling his own agency to $4.2 million per month in a single niche. He's since launched multiple niche agencies, and today he teaches other business owners how to take their marketing in-house with AI or start a lead-gen agency of their own.
Rich Feola started where most owners are stuck: dependent on other people to bring in customers. Ad agencies, referral luck, and hope. He decided that was no way to run a business — so he learned to generate leads himself, at scale, and built a lead-generation agency in a single niche that he grew to $4.2 million per month.
Along the way he obsessed over one question: what actually moves the needle? He tested funnels, offers, sales systems, and paid traffic across millions of dollars in spend. Then AI changed everything. Suddenly, the systems that once required a full marketing team could be run leaner, faster, and almost entirely in-house — so Rich went and did it again, launching multiple niche agencies on the same playbook.
That body of work became the foundation of AD-VISORY. Rich now teaches business owners to do two things: pull their marketing in-house with AI infrastructure so they own their pipeline forever — or start a lead-generation agency of their own that produces serious cash flow.
His clients aren't beginners. They're operators like Cole Gordon, who scaled from $150K to $3.2M per month, and dozens of others who've doubled agencies, launched new firms, and reclaimed their time. Rich's edge isn't theory — it's that he's built this himself, more than once, and still does it every day.
Rich builds machines, not to-do lists. You leave with infrastructure that runs whether or not you're watching it.
The goal is always the same: you own the pipeline. No more paying agencies to rent your growth back to you.
Rich still runs a real lead-gen business. Everything he teaches is battle-tested in his own company first.
"Rich's AI marketing strategies helped us scale the business to a whole new level."
Zach — Think Bullish
"Better than the top masterminds I joined through ClickFunnels and Consulting.com."
KJ — Mastermind Member
"My sales team doubled their production."
Mauricio — Sales-Driven Business
"Rich's system helped me scale my e-commerce company with strategies I never thought of."
E-Commerce Founder
"Started a lead-gen agency and grew my revenue 6X in only two months."
Juvens — Agency Founder
Book a free coaching call — with Rich personally. It's not a sales pitch; it's a working session where he shows you exactly how you'd take your marketing in-house or launch a lead-gen agency of your own.