Path 02 — Lead Gen Agency Launch

Build a lead-gen business that pays you $100K–$250K/month.

Lead generation used to require a big fulfillment team. Not anymore. With AI handling the delivery, a business owner with a couple of salespeople can launch and scale a lead-gen firm into a serious second stream of cash flow — in your niche or a brand-new one.

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Endorsed By The Best In The Industry ★★★★★

"Rich is one of the few people that I have ever met that has built an agency to over $100M in yearly revenue in just a few short years. He has mastered the done-for-you business model, all without being shackled by the stress and overwhelm which is the norm for the space. I have heard him speak on a number of topics in his training, and if you're an agency or done-for-you business and need the blueprint for how to 10X your business by working less, then Rich is your guy."

Russell BrunsonCo-Founder, ClickFunnels

Russell Brunson, Co-Founder of ClickFunnels

Real Result

Juvens launched a lead-gen agency — 6X in 60 days

Juvens started a lead-generation agency and grew his revenue six times over in just two months. That's the power of a proven model plus AI fulfillment: you can move fast because you're not bottlenecked by headcount.

Why This Works Now

The best time in history to own a lead-gen firm

Every business on earth needs more leads. AI just made supplying them dramatically cheaper and faster to deliver — which means fat margins for the operators who move first.

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Unlimited demand

Contractors, coaches, clinics, agencies — every niche will pay well for a steady flow of qualified leads.

🤖

AI does fulfillment

The delivery work that used to need a team now runs on AI infrastructure, so you keep more of every dollar.

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Scale with a small team

A couple of salespeople and automated fulfillment can push a firm to six figures a month.

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Recurring revenue

Lead-gen clients pay month after month, giving you predictable, compounding cash flow.

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Dominate your niche

Own the lead flow in the industry your main business plays in and you control the whole market.

Second income stream

Add a high-margin business alongside what you already run — without starting from zero.

The Model

A business you can run from a laptop and a phone

This is the exact operating system Rich used to scale his own lead-gen agency to $4.2M/month in one niche — then to launch multiple niche agencies after it. Offer, pricing, outreach, AI fulfillment, and the sales process to close clients. You bring the ambition; the proven model brings the leverage.

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What you'll get

✓
Niche selection frameworkPick a market that's hungry, profitable, and easy to reach.
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Irresistible offer & pricingPackage leads so clients say yes and stay for months.
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AI fulfillment engineDeliver quality leads at scale without a big team.
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Client acquisition systemFill your own pipeline so you're never chasing work.
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Sales & scaling playbookHire, train, and push toward $100K–$250K/month.

The Path

Launch to six figures a month

Pick your niche & offer

Choose the market and build the offer. Rich helps you land on something proven and profitable.

Turn on AI fulfillment

Install the infrastructure that delivers leads automatically, so your margins stay high from day one.

Sign clients & scale

Use the sales playbook and a small team to add clients and climb toward $100K–$250K/month.

More Proof

Agencies built and scaled with Rich

★★★★★

"Better than the top masterminds I joined through ClickFunnels and Consulting.com."

KJ — Mastermind Member

★★★★★

"I was already running an agency — and doubled it in 3 months."

Kimby — Agency Owner

★★★★★

"Started a lead-gen agency and grew revenue 6X in two months."

Juvens — Agency Founder

★★★★★

"Shannon on her boat in the Bahamas after building a $50K per month business with Rich's blueprint."

Shannon Hostetler

Questions

Before you book

It helps, especially if you already have salespeople, but it's not required. Many people start a lead-gen firm as their primary venture. The model works either way.

You can serve the niche your current business is in — and dominate it — or pick a fresh market. Rich's niche-selection framework helps you choose something hungry and profitable.

AI infrastructure handles the campaign, creative, and lead-delivery workload that used to require a team. That's what keeps margins high and lets you scale without a huge payroll.

It's the target the model is built for, and clients like Juvens and Kimby have scaled fast. Results depend on your effort, niche, and execution — we'll set honest expectations on your call.

Free Coaching Call

Ready to launch your lead-gen firm?

Book a free coaching call with Rich personally. No pitch — he'll map out your niche, your offer, and your path to six figures a month, right there on the call.

Book Your Free Coaching Call Or Explore The In-House Path